Today we will focus specifically on finding your Ideal Customer Profile (ICP). Your ICP is the bedrock on which your entire go-to-market journey is based.

In this video we will discuss…

• What an ICP is and what it is not
• Why ICP is critical
• How you can identify your ICP to accelerate your path to revenue

Once you better understand your ICP, you can begin drafting your actual list of 50 individuals who are your best option to generate revenue.

Tomorrow you will receive an email linking to our second video in this three-video series covering the formula to finding product-market fit. Ready to watch now? Click below: