Everything you need to go to market, engage with your customers and win revenue
Live & Video
Coaching
Master every step with live and video coaching.
Real-World
Examples
Build confidence with case studies and best practices.
Hands-On
Help
Apply every step with tools that take you to market.
Real
Results
Acquire customers and find product-market fit.
Investor
Ready
Introduce yourself to GrowthX Capital, our VC fund.
GrowthX Founders Get Real Results
(acquired by Ulta Beauty)
(acquired by Expeditors)
(acquired by Kissmetrics)
(acquired by Vista Equity Partners)
(acquired by Q Fifty One)
Traction Speaks Louder Than Words (and Pitch Decks)
We are innovation investors with significant go-to-market experience. We codified the path to product-market fit to give you an unfair advantage.
MXP Online helps you go to market with intent, and it helps us discover new investment opportunities for GrowthX Capital, our venture capital fund.
Your product or service, and the market you serve, may be unique, but the path to finding product-market fit is not. Use MXP Online to go to market, acquire customers and win revenue, and then introduce yourself if you are raising capital.
Want to learn more about who we are, what we invest in and how MXP Online can help you? Just hit the button below and schedule time with us. We look forward to meeting you!
“The GrowthX MXP helped us understand and create business and sales structures that have been invaluable to our growth.”
AGUSTINA SARTORI
GrowthX Capital Founder, GlamSt (acquired by Ulta Beauty)
“Just by being a part of [GrowthX MXP] for a few months it's made an incredible impact on the way I approach my business. If you get a chance to work with these guys, take it. It's been extremely helpful for us! ”
JULIUS NYANDA
Founder, HouseKeys
COACHING VIDEOS
Master every step with our on-demand video coaching library
Apply every step in real-time with our interactive tools that take you to market
Interactive Exercises
Market Foundation
Like any framework, the path to product-market fit begins with a strong foundation. Properly prepare for your go-to-market journey by establishing your market development resources.
Market Discovery
Identify the people who have the most pressing problem or urgent need and who you can help today. It's not a search for Mr. or Ms. Right, it's how to discover your Mr. or Ms. Right Now.
Market Messaging
Resonate with your market by messaging benefits, not features. Clearly and consistently communicate what you do for your customers, not just what you do. Selling is helping.
Market Instrumentation
Before you begin your initial outreach, create systems and tools to capture and analyze market feedback. Avoid the mistake of bringing feelings to a data fight.
Market Outreach
The goal of initial market outreach is to generate enough conversations to test your customer and messaging hypotheses. Avoid the scale trap. Learning precedes revenue.
Market Scale
Increase go-to-market activities based on all prior learnings. A consistent flow of new customers from a known series of steps is the market validation that you're ready to scale.
Frequently Asked Questions
What does the cost include?
The cost includes over 85 videos with over 11 hours of on-demand coaching, 33 written lessons, 31 interactive exercises, and 34 downloadable templates. It’s everything you need to go to market, engage with your customers and win revenue!
What can I expect to accomplish?
If you dedicate the time and complete the entire program, while using the tools to take you to market, and you listen and learn based on what the market tells you, you will identify the customers with the highest revenue potential matched with the highest likelihood of winning that revenue, and you will have a solid foundation and a playbook to scale your business.
I’m in an accelerator and I want them to use your program, but how?
We work with accelerators around the world! Please share this page with your accelerator team.
When does the program start and finish?
It’s self-paced and entirely online. Measure your progress by learning to interpret the market feedback you will generate throughout the program. Graduate with customers and revenue, not a certificate of completion.
My company sells services, not products, will your program help me?
Yes! Products, services and the markets they serve may all be unique, but the path to finding product-market fit is not. Our program is the only comprehensive playbook for finding product-market fit for any service or product.
I want to work for a startup, will your program help me?
Yes! The #1 reason why startups fail is spending too much time and money on products without solving a market need. Our program will fully prepare you to succeed as an early business hire. It’s the detailed playbook you need to help your startup find product-market fit.