We Help Your Entrepreneurs Acquire Customers and Grow Revenue
Your founders get an unfair advantage, and we discover our next investment opportunity.
Virtual Programming
On-Demand and live coaching, and tools that take your founders to market in real-time.
Real-World
Community
Cloud-based platform enables staff and mentors to fully support founders.
Your Brand
Identity
White-labeled solution to celebrate your brand and extend your market opportunity globally.
Real
Results
Traction speaks louder than words. Your founders will be investment-ready.
Capital
Partner
Our VC fund, GrowthX Capital, is looking forward to meeting your founders.
Traction Speaks Louder Than Words (and Pitch Decks)
We are innovation investors with significant go-to-market experience. We codified the path to product-market fit to give your founders an unfair advantage.
MXP Online helps your founders go to market with intent,
and it helps us discover new investment opportunities for
GrowthX Capital, our venture capital fund.
Products, services, and the markets they serve, may be unique, but the path to finding product-market fit is not. Founders use MXP Online to go to market, acquire customers, win revenue, and introduce themselves to GrowthX Capital.
Want to learn more about who we are, our track record, and how we can help your founders? Just hit the button below and schedule time with us. We look forward to speaking with you!
"Founders across Atlantic Canada have benefited greatly from GrowthX! Their market development framework addresses all of the challenges entrepreneurs inevitably face in the pursuit of sales success."
BARRY BISSON
CEO, Propel
COACHING VIDEOS
Founders master every step with our on-demand video coaching library
Founders apply every step in real-time with our interactive tools that take them to market
Interactive Exercises
Market Foundation
Like any framework, the path to product-market fit begins with a strong foundation. Properly prepare for your go-to-market journey by establishing your market development resources.
Market Discovery
identify the people who have the most pressing problem or urgent need and who you can help today. It's not a search for Mr. or Ms. Right, it's how to discover your Mr. or Ms. Right Now.
Market Messaging
Resonate with your market by messaging benefits, not features. Clearly and consistently communicate what you do for your customers, not just what you do. Selling is helping.
Market Instrumentation
Before you begin your initial outreach, create systems and tools to capture and analyze market feedback. Avoid the mistake of bringing feelings to a data fight.
Market Outreach
The goal of initial market outreach is to generate enough conversations to test your customer and messaging hypotheses. Avoid the scale trap. Learning precedes revenue.
Market Scale
Increase go-to-market activities based on all prior learnings. A consistent flow of new customers from a known series of steps is the market validation that you're ready to scale.
Schedule a Free Product-Market Fit Workshop
Global Community of Experts
Our global network of go-to-market experts are available to work alongside your staff
and mentors to fully support your founders along their entire growth journey.
