We Help Entrepreneurs Acquire Customers and Grow Revenue
Entrepreneurs find product-market fit, and we find investment opportunities.
Start Growing Revenue With Intent
Products and markets may be unique, but the path to finding product-market fit is not. MXP Online is a comprehensive, on-demand go-to-market playbook for every entrepreneur.
Our Market Acceleration Program (MXP) codified the path to product-market fit to give our portfolio founders an unfair advantage. MXP Online enables every entrepreneur in the world to stop improvising and start growing revenue with intent.
Master every step with our on-demand video coaching library.
Apply every step in real-time with our interactive tools that take you to market.
“Founders across Atlantic Canada have benefited greatly from GrowthX! Their MXP addresses all of the challenges entrepreneurs inevitably face in the pursuit of sales success.”
“GrowthX MXP is the perfect partner to help Malaysia succeed in the Innovation Economy.”
“Within a week of using MXP Online, it completely turned around how I saw my own start-up and approached growth.”
“GrowthX is helping Vanderbilt prepare our MBA students for the Innovation Economy.”
“Our coaches plus Growthx MXP is the magic formula!”
Like any framework, the path to product-market fit begins with a strong foundation. Properly prepare for your go-to-market journey by establishing your market development resources.
identify the people who have the most pressing problem or urgent need and who you can help today. It's not a search for Mr. or Ms. Right, it's how to discover your Mr. or Ms. Right Now.
Resonate with your market by messaging benefits, not features. Clearly and consistently communicate what you do for your customers, not what you do. Selling is helping.
Before you begin your initial outreach, create systems and tools to capture and analyze market feedback. Avoid the mistake of bringing feelings to a data fight.
The goal of initial market outreach is to generate enough conversations to test your customer and messaging hypotheses. Avoid the scale trap. Learning precedes revenue.
Increase go-to-market activities based on all prior learnings. A consistent flow of new customers from a known series of steps is the market validation that you're ready to scale.